3 December, 2009

Two years of number portability – Bezeq calls on customers who switched and were disappointed, to come back "home"

·     The package includes a phone line, 500 call minutes, high-speed internet and a home network for NIS 49.9 per month for the first six months

·     Savings can be as much as or more than NIS 1,200

Bezeq is launching a combination package for new customers, consisting of telephony services and high-speed internet at an unprecedented price. The package offers new Bezeq customers a phone line, 500 call minutes, high-speed internet at 2.5 - 30 megabit, and a home network, all for a monthly payment of NIS 49.90 for the first six months, after which the price will be the list price. The price is the same no matter which surfing speed the customer chooses. This constitutes considerable saving. For example: a customer who chooses a speed of 2.5 megabit will save about NIS 1,200, while a customer who chooses 10 megabit will save about NIS 1,300.

It has been two years since number portability was introduced, and many customers who migrated from Bezeq are now emerging from the burden of their commitment to the other companies. Bezeq is offering very attractive prices which, beyond the service and technology superiority, make Bezeq extremely competitive. Ran Guron, VP Marketing at Bezeq, on number portability: "We have found that many of those who switched to competing companies are very disappointed with the level of service and technological quality of the telephony even as the prices spiral upwards when the commitment ends. So this is an excellent opportunity for all those disappointed customers to end their agreement with the other companies and come back to Bezeq for its excellent service and quality."

With the combination package launched today, Bezeq is continuing its attractive pricing: in the first six months a Bezeq customer will pay the same price whether he chooses 2.5 megabit or 30 megabit for surfing speed – about NIS 20 per month. The combination package involves a commitment for those first six month for the telephony services, and of one year for the internet services.

Comparison of combination packages of 5 megabit speed

(average price per month for one year)

Investor Relations Contact:
Mr. Naftali Sternlicht
Bezeq
Phone: +972 2 539 5441
E-Mail: ir@bezeq.co.il

Media Relations Contact:
Mr. Guy Hadass
Bezeq
Phone: +972 3 626 2600
E-Mail: dover@bezeq.co.il