Yoav Kutner - Star of Bezeq's new commercial

Yoav Kutner is the star of Bezeq's new commercial, scheduled for its first showing on Sunday.

The film advertises a new Bezeq high-speed internet product which will be launched at a celebratory press conference next Sunday. At this stage, Bezeq is not revealing anything about the product except its name: BMusic. The invitation to the press conference says "Thousands of radio stations and a wireless musical experience unknown until now".

Bezeq's new strategy is to provide the customer not only with the ADSL infrastructure but also with the entire range of products that make high-speed internet surfing the complete experience. The VP Marketing at Bezeq, Ran Guron, says that the new strategy has already seen the launch of the hugely successful home network (simultaneous internet connection for all the computers in the home), and the home internet camera. Now Bezeq is launching its new product – BMusic.

Yoav Kutner, formerly of Galei Zahal and now editor in chief of the music channel Israeli 24, is one of the most-recognized people in Israel for music and radio, which is why Bezeq chose him to lead the campaign. This is the first time that Kutner has agreed to star in an advertising film of a commercial company.

Bezeq has invested about 3 million shekels in the campaign, which was created by Yehoshua TBWA