Release Details

Bezeqstore Campaign: "Cordless Kef"

August 20, 2002
20th August, 2002


BEZEQSTORE CAMPAIGN: "CORDLESS KEF" -
FREE INSTALLATION OF A BEZEQ LINE
ON PURCHASE OF A CORDLESS PHONE

The campaign is from mid-August to mid-October
in all BezeqStores

 
Bezeq has launched a new and attractive campaign in its chain of
BezeqStores all over the country – "Cordless Kef": free
installation of a Bezeq line for customers who buy a Bell South 2.4
GHz cordless phone for 799 NIS, as well as a discount voucher for a
fun day at one of the Sheraton Moriah hotels, including massage,
breakfast and free entry to the spa and swimming pool. Those who use
the voucher will also be entitled to a 10% discount on room
reservations.

The campaign is from 15th August to 15th October, in all
BezeqStores.

The Cordless Kef campaign is one of the summer specials of
BezeqStores, which are introducing a comprehensive structural change
in their operation.

The stores are being modified to resemble mini-markets for
communications products. Customers will be able to find a large range
of products, from land-line and cordless phones, through facsimile
machines and printers, to the most advanced Bezeq products and
services. By operating the stores in the supermarket format, Bezeq
expects to simplify the availability and purchase of the products.

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