Release Details

Bezeq Reaches 100,000 ADSL Subscribers

August 12, 2002
12th August, 2002


MILESTONE IN BROADBAND INTERNET:
BEZEQ PASSES THE 1OO,OOO SUBSCRIBERS MARK

CUSTOMER SATISFACTION SURVEY: 87% ARE SATISFIED WITH ADSL BROADBAND INTERNET SERVICE. 86% OF
HOUSEHOLDS IN ISRAEL ARE ALREADY CONNECTED TO THE BROADBAND INFRASTRUCTURE


 
Yesterday Bezeq connected the 100,000th customer to its broadband
Internet service. Bezeq launched the service in November 2000, since
when it has invested heavily in its penetration and in setting up and
operating the infrastructure. Today approximately 86% of all
households in Israel are connected to the infrastructure, giving them
access to broadband high-speed Internet. Within a few months, Bezeq
will complete the connection of all its customers to the
infrastructure.

Satisfaction surveys carried out quarterly by the company among ADSL
subscribers, indicate a high level of general satisfaction at the end
of the second quarter of the year – 87% are satisfied to very
satisfied. The survey also shows considerable improvement in the
conception of value for money: the percentage of customers who feel
they are receiving good to excellent value for their money has
increased from 59% at the end of March to 70% today. Another
indication from the survey is that 84% of customers are pleased or
very pleased with the surfing speed, compared with 77% in the
preceding quarter and 70% at the end of 2001.

Survey participants said that they use ADSL for surfing an average of
59 hours per week. Most of them (59%) say that more members of the
household are surfing now than did before the connection to
ADSL.

The main use of ADSL is for downloading files – 32% of the
sampling. 11% use the service for business/studies/work, and 9% mainly
for e-mail. For 8% of the sampling the main use is for listening to
live music, while for 4% is for games, chat-rooms or general
surfing.

The managers of the ADSL service at Bezeq say that in recent months
many more customers have chosen to install the service themselves
– about 15,000 have done so to date, either by buying the modem
at a Bezeqstore and installing it themselves, or by ordering the
service from their Internet suppliers, most of which supply the modem
free of charge. Those who do the installation themselves save a
considerable part of the costs of the service, including NIS 20 per
month for leasing the Bezeq modem.

Pnina Shenhav, Vice President of Sales and Marketing, said that Bezeq
is proud to have reached 100,000 ADSL subscribers. "The penetration
percentage for broadband Internet in Israel is high compared with
Western Europe. Bezeq will continue its efforts to increase
penetration, by adding surfing packages and by providing value added
services which will augment the use of the service. Bezeq is also
encouraging quality broadband content by sponsoring the leaders in
this field, such as ADSL-MSN, Walla Speed, the kids site, etc.

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